Learn more about the brand relaunch for Robson and what it means for your business.
The Robson rebrand includes a memorable new logo, vibrant colors, and shiny new website: robson.ai.
Let’s explore what the new-look Robson means for Summa Linguae customers.
Robson is a data collection and crowd management platform. Central to this platform is the Robson app, available for iOS and Android.
Robson app users are matched to simple tasks based on their profile information, including language, location, gender, age, and more. These tasks include:
- Reading sentences out loud
- Having a phone conversation with a friend
- Transcribing audio files
- Completing short surveys
Data from Robson task submissions is reviewed for quality, processed, and then securely shipped to our Data Solutions clients. App users are paid via PayPal or Amazon gift cards.
Robson allows us to collect demographic-specific data for our clients, so they can develop AI technology that provides better human experiences for customers of all backgrounds.
The new Robson logo is a mix of a speech soundwave and a DNA double helix.
Both elements represent the uniqueness of each of our users and the individual human differences needed to train and test AI solutions.
Data collected through Robson is used by technology developers to improve and increase the capabilities of their AI technology.
This includes collecting speech data to improve voice capabilities, such as recognizing new accents, dialects, languages, and speaking styles. The data may also be used to better understand people’s voices under different conditions, such as a situation with a noisy background like a dinner party or in transit.
The new-look Robson website and branding helps us to instill a deeper level trust with our crowd of participants. The new brand and website help participants understand that they’ll be paid fairly for their contributions, what their data will be used for, and how their personal privacy and safety will be protected.
The end result is voice technology that’s more inclusive to people of all backgrounds, cultures, locations, and abilities.
Summa Linguae Technologies collects and processes training and testing data for AI-powered solutions, including voice assistants, wearables, autonomous vehicles, and more. We can help you create the next generation of more adaptable, inclusive, and accessible technology.
Contact us to learn how we can collect a custom data set for your company.
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