E-commerce translation is a necessity in 2022. It’s that simple. Here’s three reasons why.
Imagine visiting a new restaurant, sitting down, and browsing the menu. Half the dishes are in your native language, but half are in a language you don’t know. You ask for help, but no one is willing to translate for you.
You could take your chances and order something, hoping it’s what you want or at least something you’ll enjoy. Or you could stand up, walk out, and take your patronage elsewhere.
It’s similar online, except it’s much easier to look elsewhere. You don’t have to stand up, you don’t have to walk or drive somewhere else.
Closing your browser requires a single click of a mouse. Potential customers disappear instantly because you failed to translate and localize your e-commerce website.
Let’s quickly examine three reasons why you need to get on this before it’s too late.
1. E-commerce is Dominating
According to Statista, global e-commerce sales are expected to reach around $6.54 trillion by 2023. By 2025, online shopping will make up close to a quarter of total global retail sales.
In May 2020 alone, there was a global increase in online sales of 77%. That number was, of course, influenced by the global Covid-19 pandemic. But still, everything indicates e-commerce is here to stay.
Be part of a global market and take advantage of the favorable economic situation by adapting your e-commerce website for a diverse clientele.
That’s accomplished through translation and localization.
2. Expand Your Reach
It’s not breaking news, but it’s a mistake to assume the whole world communicates fluently in English, and that an English-language version of your e-commerce store is enough.
Out of the world’s approximately 7.8 billion inhabitants, 1.35 billion speak English. That works out to around 17 percent, meaning you’re shutting your business off from 83 percent of the world’s population by sticking solely to English.
There’s more – translating product descriptions into just 11 languages can attract 88% of all Internet users. You don’t have to translate content into that many languages to make an impact – English, Chinese, Japanese and Hindi are enough to reach one half of all global online shoppers.
Remember: 42.5 percent of Europeans say they won’t buy products or services they can’t read about in their native language.
Add it all up and a little translation goes a long way.
3. Increase Customer Trust and Loyalty
Online shoppers are inundated with choice. Every competing product or service a simple mouse click away. Again, it’s easier to switch sites than struggle with any obstacles or uncertainty.
Getting people to your site will be hard to begin with because it won’t rank in organic search results in non-target markets. Your site will be practically invisible. That’s why it is so important to translate and localize as much content as possible on your e-commerce website.
Every user, regardless of their location and preferred language, will feel free and more willing to shop with you.
Localization ensures everything from images, product descriptions, the checkout process and social media engages shoppers with the natural ease of a familiar local store.
They’ll have no reason to leave. and every reason to come back.
Even the smallest start-up can scale their sales globally and efficiently with the right e-commerce localization solution.
Download the guide below to make your e-commerce site the local choice for shoppers worldwide. Our guide cover:
- What is e-commerce localization?
- How does localization benefit e-commerce?
- What aspects of e-commerce can be localized?
- How to localize your e-commerce website.
Unlock new global sales opportunities through e-commerce localization without losing the close connection to each local market that brought you success in the first place.
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