One-time corporate training is a thing of the past. Companies like yours invest in a long-term learning experience for their employees.
Innovative learning and development strategies are an important differentiator and a powerful employer branding tool.
Below, we have listed the four most important learning and development trends you need to follow in 2022.
See what the future holds for the learning and development sector.
1. Video is getting more attention than ever
Video has taken over not only the world of content marketing, but also the eLearning sector.
According to Forbes, video will account for about 82% of online traffic in 2022, and there are legitimate reasons for it:
- Engagement rates for videos are higher than those for other types of content. For instance, video posts have the highest organic engagement on Facebook
- The cost of producing quality video content is decreasing
- Online editing tools and advanced mobile devices make it easy for anyone to create video content. It doesn’t require any special skill set anymore
Video is a fantastic way to capture the attention of your audience, and it provides an enhanced learning experience. It’s also been established that video content is conducive to triggering analytic thinking among students and is more effective in generating discussions.
To make a video truly compelling for company use, follow a few simple rules:
- Don’t make it too long – you don’t want to bore anyone
- If you can’t cut the video short, make it interactive to capture your employees’ attention and keep it for longer
- Use subtitles: that would make the video more inclusive and accessible when someone can’t use speakers or headphones
Make sure all your employees benefit from video courses. Apart from subtitles, localize the eLearning content and invest in multilingual voice-overs.
2. Emphasis on soft skills
In most cases, expert knowledge of your products and services – so-called “hard skills” – is the number one priority when training a new employee. But if you really want to stand out from other companies, invest in soft skills training too.
Sales, customer services, human resources and team cooperation are only some of the competencies you can boost by engaging your employees in a well-designed soft skills eLearning course.
It will it help your team have better conversations, and help them formulate more detailed goals, analyze prospective clients’ or partners’ needs, and be more flexible when trying to satisfy those needs.
Incorporate culture and language into your soft skills training. Culture-based behaviors are deeply rooted in all of us. Identifying these behaviors and responding to them is a key determinant during a sales pitch or while negotiating a contract.
3. Personalized learning experiences
Educators have been advocating for more personalized learning experiences for decades. While they’ve been focusing on developing new standards in academic education, imagine what can happen if you use that approach in your corporate L&D strategy.
The objective of personalized eLearning modules is to align perfectly with your company’s business goals and your employees’ skill set, predispositions, and experience. You should you invest in customized eLearning models to increase your learners’ engagement in the course – that always leads to better results.
How can you personalize the corporate learning and development path?
- Create learner-centered goals instead of focusing on overall company-centered objectives
- Analyze each learner’s skill set and experience to identify deficits in their knowledge
- Always provide extensive feedback and offer a learning path based on the previous results
- Create eLearning courses with multiple modules (textual, visual, video) and let your students choose the multimedia they prefer to work with
Make the learning experience even stronger for your employees by meeting their language and cultural needs. The course will be much more effective if the scenarios are personalized culturally and linguistically. You don’t want your German sales team to learn how to accurately price services in yens, do you? Don’t “just” translate the educational materials – localize the whole eLearning course to adapt it in terms of language and culture.
4. Artificial intelligence (AI)
AI enables machines to learn from experience and adapt to a new environment. What’s more, it makes things interesting. AI has already been incorporated by many industries like finance and banking, IT, telecommunication, and entertainment – so why not use it in the learning and development sector?
It’s already common to include chatbots in eLearning courses. But AI can take those conversations one step further and create virtual tutors. Those smart tutors have literally no barriers when it comes to fields they’re teaching or the sophistication of the subject. You can teach anything you want anytime you want just by clicking the right buttons.
AI’s dynamic nature makes learning more fun. It offers learning scenarios that cannot be created in outdated learning methods. Changing a fixed environment for an ever-developing setting will make your courses more alluring and stimulating. They’ll attract learners and keep their attention for longer.
These four trends clearly show where eLearning is heading. The future of your company and your employees’ performance relies on personalization, social learning, communication, and artificial intelligence.
Introducing these learning and development strategies boost performance and productivity across the whole organization.
Contact us to learn more about the effective localization of eLearning courses.
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