The three fastest growing language industry sectors in 2023 are game localization, media localization, and healthcare interpretation.
After some heavy number crunching, Slator came up with some of the fastest growing verticals for language service providers (LSPs) for 2023.
The top three are game localization, media localization, and healthcare interpreting.
Let’s look at each in turn and offer our thoughts on how we do it.
Game Localization
According to Slator, game localization is the language industry’s “fastest-growing vertical and one of its most promising niches.”
The gaming market declined 4.3% in 2022 to $184.4 billion, according to estimates from gaming analytics firm NewZoo.
But, as the games market rebounds in 2023 – and becomes more competitive, complex, and global – Slator states “game publishers and developers are increasingly turning to language service providers (LSPs) to provide localization and culturalization expertise at scale.”
So, video game localization is all about creating the equivalent experience for players anywhere in the world. Importantly, this is not the same as simply creating the original game in different languages.
It’s about making versions of the game that feel authentic to the player, wherever they are in the world.
That includes:
- In-game story elements
- Technical aspects
- Marketing campaigns
To make sure the localization process is efficient and enjoyable as possible, partner with a localization solutions provider. They take the time to learn about your company culture and prioritizes long-term, win-win cooperation.
Are they willing to go the extra mile for your game? Are they easy to communicate with? Those subtle factors can sometimes make all the difference.
Media Localization
Digital media is a beast. Worldwide revenue of US$331.8 billion in 2022 is expected to grow to US$493.3 billion up to 2027.
Digital media is made up of anything distributed directly over the Internet. So, when you see the list of what falls under media localization, you’ll see how the scope lends to growth and scalability in 2023:
- Multimedia, audio, and video
- Voiceover and dubbing
- Transcription
- Social media, newsletters, and press releases
- Commercials and ads
- Magazines
- Presentations
- TV and radio reports
- Documentaries and interviews
Let’s be honest, game localization fits here too.
If you’re only creating media in English, you’re missing out on a huge part of the global population. A multimedia localization and translation program can help you quickly scale up your existing marketing programs to reach other popular languages like Spanish, Mandarin, Hindi, Arabic, Portuguese, and more.
Healthcare Interpreting
Healthcare interpreters facilitate communication between patients with Limited English Proficiency (LEP) and the Hard of Hearing and their physicians, nurses, lab technicians and other health care providers.
Because of the growing number of LEP patients, the need for health care interpreters has grown swiftly in the last decade.
The Covid-19 epidemic further reinforced the need for healthcare interpretation.
Rapidly changing information had to be shared with people from all backgrounds, and the message was sometimes lost along the way because of language barriers.
The presence of healthcare interpreters therefore helps improve:
- Quality of health care
- Access to health care
- Cost reductions
- Compliance with anti-discrimination laws
- Patient health outcomes
Healthcare interpreters strive to fill in the gaps and ensure proper communication between patients, care givers and other involved parties.
Let’s Grow Together
At Summa Linguae Technologies, we offer localization solutions to match your project needs.
We recently launched Summa Studio, a flexible translation and localization platform.
It tailors the workflow to your needs, and you control all your products and content localization in one place.
Our clients appreciate our extremely versatile and unconventional thinking. We focus on innovative solutions and don’t shy away from a challenge.
Additionally, our fully in-house managed services act as an extension of your team
This is what helps us build lasting partnerships and localization solutions that grow with your business. So, contact us today to get started.
