Client Success Story: How a Fast-Food Chain Serves Up Global E-learning Content

young woman smiling at computer

We recreated and adapted e-learning resources so a global business could deliver the same high-quality training in 18 languages.

When an international fast-food restaurant chain wanted to optimize their online training resources, they partnered with a content creation company whose expertise was in creating content for maximum impact in one language.

However, because the training was to be rolled out across many languages and cultures, the content creation company turned to Summa Linguae Technologies (SLT) for help.

At SLT, we knew how to break the mass of e-learning content down into manageable chunks and deploy our extensive resources to overcome the multilingual training problems one step at a time.

The Challenge

Delivering great e-learning content requires clear, engaging, and convenient training resources. Get it right, and you can transform employee performance.

However, creating effective e-learning content can be difficult when it involves adapting it to many different languages and cultures.

The global restaurant chain wanted their range of Instructor-Led Training (ILT) content to be recreated in 18 languages. This included:

The content creation company knew that to deliver the best learning outcomes, all training resources had to be tailored to each of their target audiences, which meant dealing with linguistic and cultural differences.

Multilingual content cannot simply be translated word for word. Instead, it must be looked at holistically, so that every detail and nuance of the source material is captured accurately in the target language.

Varying content length was also a challenge. Depending on the target language, source content can expand by as much as 50 percent following localization, which may mean the content no longer fits in the space provided (which could be particularly important on a PowerPoint slide, for example).

With these difficulties in mind, the company realized they needed the help of a multilingual communication specialist. So, they contacted SLT.

The Solution

Amol Agarwal, SLT’s APAC Production Head, explains why SLT were the perfect choice for the task:

“Our range of end-to-end services and our ability to integrate with a variety of technologies ensured all aspects of the ILT could be localized in one place. In particular, we leveraged translation memories—databases containing previously-translated sentences, paragraphs, and phrases—to speed up the process while maintaining the original context of the target translation.”

Localizing the three core elements of the project—the training guide, PowerPoint, and trainee workbook—took place in three phases.

Phase 1: Localization

To start, our team prepared the content in each of the 18 languages in three steps:

  1. Transcreate headlines and slogans: Transcreation ensures that any subtleties, idioms, and figures of speech are recreated appropriately in the target language. This avoids errors caused by direct translation (such as when Braniff Airlines’ motto to encourage passengers to choose their upmarket seating, “Fly in Leather”, was translated as “Fly Naked” in Mexico).
  2. Pre-process the text files: This involved recreating the main body of the writing in each language using a team of specialist translators, translation memories, and the latest technology.
  3. Extract images for localization: In addition to the need to recreate images containing written content, images often need to be changed to suite different cultural contexts—the appearance of the people, the food they eat, and the side of the road they drive on, for example.

Phase 2: Quality Assurance

It was then time to put the finishing touches to each translation. This involved:

  1. Cross-checking for any inconsistencies between documents
  2. Assess against Quality Assurance standards, to identify any possible improvements
  3. Client review to gather feedback for further fine-tuning

Phase 3: Delivery

The final stage involved assembling the resources in each of the 18 languages. This included:

  1. Replacing the localized images in the PowerPoint files
  2. Reviewing all text for any font, formatting or alignment issues
  3. Delivering the resources to the client in a secure and useable format

The Outcome

Our recreation of a global restaurant chain’s entire e-learning resources in 18 languages, with expert attention given to all linguistic and cultural considerations, was a complete success.

To learn how Summa Linguae Technologies can improve the effectiveness of your global e-learning programs, check out our e-learning localization services.

 

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