The global tech-users of today expect products in their own languages, especially if they intend to use it regularly. When products are made available to the user in their native language, it aids in better customer experience.
Product localization goes beyond just the translation of the content into a user’s language. It should also take into consideration the linguistic accuracy of the translation, layout, the programming codes used for development and user experience. A complete product localization cycle involves:
- Software localization,
- Document localization that includes localization of user guides, admin guides and helps guides, and
- Functional and linguistic testing of software.
Product localization is not just about process, but a project that is usually realized by a team of experienced project managers and domain expert translators in accordance with the developers.
Summa Linguae Technologies specializes in product localization while taking the target market, users, industry and programming language into consideration.
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Contact us now to get started with product localization at Summa Linguae Technologies.